STRG.magazine

Magazine

Observations from research, software development and practice - written by the team that delivers the projects.

insight12. Mai 2026 von Jürgen Schmidt

A trip to Dublin

Between Microsoft, Google, AWS, Salesforce and TikTok, this trip showed one thing above all: companies that want to use AI successfully need fewer buzzwords and more processes, infrastructure and culture.

insight4. Mai 2026
The Future of Software Development is now()
A personal retrospective from the beginnings of programming to AI-supported software development. Learn why natural language is becoming the new interface and what “Agentic Coding” means for the future!
insight28. April 2026
SAINT 2026: How causal AI makes the leap into practice
Artificial intelligence can predict a great deal, but often cannot explain why something happens. This is exactly where causal AI comes in. On 10. April 2026, the Social Artificial Intelligence Night 2026 (SAINT) at the University of Applied Sciences St. Pölten once again became the meeting point for everyone working on real-world applications of artificial intelligence. Under the
insight21. April 2026
Steering instead of merely reacting: Causal AI at the heart of healthcare
On 07. April, STRG.CEO, Jürgen Schmidt, had the opportunity to speak at the invitation of the executive management of Gesundheit Thermenregion GmbH to the directors of the clinics and the nursing and care centers of the NÖ Landesgesundheitsagentur. The topic: Current AI trends and the decisive paradigm shift brought about by Causal AI. Why traditional forecasts in hospital management often fall short Business intelligence, traditional reporting
news22. Dezember 2025
New podcast at STRG: 🎙️Yuri's TechTalk
With Yuri’s TechTalk, we have launched a new format at STRG that examines technology, software development, and AI research from a practical perspective. The podcast is intended as an inspiring space for conversation and is aimed at everyone who does not just want to understand technology, but actively shape it. The host is our CEO Jürgen Schmidt, who speaks with compelling figures in an informal interview format
news11. Dezember 2025
An overview of current developments in AI research
More than just ChatGPT ChatGPT and other generative models currently shape the public perception of artificial intelligence. But this focus is too narrow. It shows only a small part of what AI can really do today. The innovation dynamic is happening where AI can understand complex processes and identify causes. While Large Language Models primarily
news8. Dezember 2025
The Marketing Strategist – AI between public perception and real potential
In this podcast episode, STRG.CEO Jürgen Schmidt and Mario Eckmeier discuss why real business impact from AI only emerges where decisions are improved, causes are understood, and people at the end of the value chain are put into focus.
news5. Dezember 2025
Data strategy and data management as the most important success factors for AI projects.
Good Data = Good AI Many companies want to use AI, but often fail due to insufficient data quality. Yet this is precisely where the success of AI projects is decided. Without high-quality data, even the most advanced algorithms deliver unusable results. Industry experts assume that around 80 percent of the effort in AI initiatives goes into the cleansing, structuring and harmonization of data
news24. November 2025
The success story of Executive Academy: A conversation about change and growth
„Set up for the future“ – A conversation with Rupert Markowski about the relaunch of the WU Executive Academy website The WU Executive Academy has fundamentally renewed its website. The goal: a future-ready, high-performance and editorially efficient portal that works across all channels and is easier to find organically. In the interview, Rupert Markowski explains why the team chose a
news10. November 2025
Simulation technology for the supply chain
Many industrial companies are currently engaged in intensive discussions about how digital tools can be used to make supply chains reliable and crisis-resilient. Efficient supply chain management depends on the ability to run through different scenarios and understand their impact. This is where we apply modern simulation solutions! Instead of relying on rigid series of figures, we enable interactive analyses. With
news21. Oktober 2025
AI as a Game Changer in Industry: Designing Efficient Supply Chains
AI is meant to make supply chains more robust, but often the opposite is the case. Why is that? Because smart algorithms only create real added value when they are deeply embedded in a company’s specific production reality. In the current Industriemagazin article, Eugen Lindorfer, authorized signatory and Head of AI Research at STRG.AT, explains why local expertise, data quality and an
news10. Oktober 2025
Why AI Projects Fail
In a recent interview with industriemagazin.at, Jürgen Schmidt, founder and CEO of STRG.at, discusses the key success factors in digital transformation and the right way to handle AI projects within the enterprise. His conclusion: Digitalization is, and remains, a leadership responsibility. He explains that digital transformation cannot be delegated. Successful companies understand that innovation requires its own structures and room to maneuver, emerging outside traditional day-to-day IT work. In Europe in particular, there is often a lack of willingness to experiment. An open culture around failure is the key to genuine innovation.
news29. September 2025
Artificial Intelligence in Industry: Overrated or Misunderstood?
AI Applications x Industry The areas of application for AI are expanding rapidly, but in the industrial sector the technology often reaches its limits. Many AI tools simply do not deliver the expected added value. Why is that? Companies such as STRG show how genuine breakthroughs can be achieved by closely linking AI research with practical applications. In the latest Industriemagazin article

A trip to Dublin

The Future of Software Development is now()

SAINT 2026: How causal AI makes the leap into practice

Steering instead of merely reacting: Causal AI at the heart of healthcare

New podcast at STRG: 🎙️Yuri's TechTalk

An overview of current developments in AI research

The Marketing Strategist – AI between public perception and real potential

Data strategy and data management as the most important success factors for AI projects.

The success story of Executive Academy: A conversation about change and growth

Simulation technology for the supply chain

AI as a Game Changer in Industry: Designing Efficient Supply Chains

Why AI Projects Fail

Artificial Intelligence in Industry: Overrated or Misunderstood?