In the current podcast episode Der Marketing-Strategewith Mario Eckmaier our CEO Jürgen Schmidt discusses exactly this question and clears up one of the biggest misconceptions around artificial intelligence. His central thesis: generative AI currently accounts for only a fraction of AI’s actual potential. The real lever for sustainable business impact lies much deeper.
The discussion is not about chatbots or content automation, but about those AI approaches that improve decisions, explain causes, and can create real impact. These include Causal AI, forecasting, simulations, and agent-based AI systems. Technologies that not only accelerate processes, but help ask better questions and achieve better results.
The discussion consistently shifts the focus away from internal optimizations and toward the actual goal of any technology – the person at the end of the value chain. The focus is not on click numbers, dashboards, or reports, but on genuine customer experiences and measurable value.
The podcast is an invitation to reassess the AI hype. Fewer buzzwords, more substance, and a significantly more mature view of what AI can do today and in the future.
👉 Here takes you directly to the podcast episode!
