Do you prefer reading in English? Then read this article „**Marketing On Tour: Key Insights from AI Marketing Day 1**„ to learn more about the best tips on AI in marketing.
The SM:ILe Communication-hosted AI Marketing Day brought together experts and thought leaders from the DACH region to explore the compelling opportunities and practical insights that AI offers the marketing industry. In this article, we look at the tips and tricks shared on the first day of this insightful online event.
Highlights of the first day: Navigating the AI-driven marketing landscape
The first day of AI Marketing Day covered a broad range of topics related to artificial intelligence and data-driven marketing. Here are some of the standout sessions:
1. The future of marketing in the age of AI
Speaker: Alexander Oswald, Managing Partner at FUTURA, Co-Founder of Make Marketing Great Again, President of the Austrian Marketing Society
The opening session set the tone for the event and addressed the impact of AI on marketing. Oswald drew parallels between the industrial revolutions and current technological advances, highlighting the transformative potential of AI in reshaping marketing roles and opportunities.
2. The power of AI: Practical insights
In the second thematic session of AI Marketing Day, the focus was on the expertise and practical insights of Jürgen Schmidt, founder and CEO of STRG. Schmidt's presentation entitled „How machines learned to provide value“ took participants on a journey through three compelling real-world use cases that demonstrated the remarkable potential of AI in marketing.
1/3 – AI and personalized marketing: The Furche case
Schmidt's first example was a turning point in personalized marketing. He analyzes the use case of https://www.furche.at/, in which AI and semantic text analysis are used to automatically create a timeline.
This innovative approach makes it possible to display content relevant to the current article dating back to 1945. The result? A dynamic user experience that not only keeps readers engaged with the website, but also offers insights into how discourse has changed over the decades.
2/3 – Predictive analytics in marketing: The ÖAMTC success story
The mobility services provider ÖAMTC uses www.oeamtc.at to explore the possibilities of predictive analytics in marketing. By collecting and analyzing user data, ÖAMTC aims to understand user interests and predict which travel offers are most likely to convert.
The implementation led to an astonishing fourfold increase in travel agency revenue within one year. This success story underlines the transformative potential of AI in predicting user behavior and optimizing marketing strategies for maximum impact.
3/3 – AI & Customer Journey: The Lower Austrian Hunting Association
The final case study brought the concept of the AI-driven customer journey into focus. It showed how the online shop of the Lower Austrian Hunting Association shop.weidwerk.at uses AI to personalize product recommendations based on user interests.
This personalized approach led to a substantial increase in sales, especially for high-priced products. By adapting the customer journey to individual preferences, the association was also able to significantly increase user satisfaction and loyalty.
3. Using AI in content creation
Speaker: Nicolai Kuban, Co-Founder & Chief Strategy Officer, contentbird GmbH
This session discussed the possibilities of AI for content marketing. Participants learned how AI can be used to optimize content processes, generate ideas, and produce high-quality content efficiently. Kuban provided practical tips and tricks for rapid content production and emphasized the importance of defining goals and maintaining a human touch in content creation.
GENERIC INPUT = GENERIC OUTPUT
7 tips for better prompts:
PRO TIPS FROM THE STRG TEAM
4. LinkedIn content production with ChatGPT
Speaker: Emily Erker, LinkedIn Top Voice 2022, trainer, speaker & FreeStyle moderator with a Viennese dialect.
Erker provided insights into optimizing content production on LinkedIn using AI tools such as ChatGPT. She explained the importance of creating effective prompts, telling stories, and using hashtags to increase visibility.
Tips & tricks for LinkedIn posts & increasing reach
5. Green Marketing with AI: Reducing CO2 Emissions
Speaker:Thomas Lohr, Managing Director, Spoods GmbH, Berlin
Lohr discussed the urgent need to reduce carbon emissions in online advertising and how AI can play an important role in achieving this goal. Participants gained insights into creating environmentally friendly media plans and reducing the CO2 footprint of online campaigns.
6. Social Media Listening with ChatGPT and Microsoft
Speaker: Anika Scholz, Senior Marketing Manager Digital Marketing, Energieversorgung Offenbach AG
This presentation delved into the world of social media listening with the help of AI. Scholz showed how companies can use the Microsoft Power Platform to automate data collection, sentiment analysis, and opinion research, gaining valuable insights for effective marketing strategies.
The key learnings in social media listening:
Experiment. Secure competitive advantages through testing.
Start with a small number of data sources. Publicly accessible data sources with documented APIs (FB, LinkedIn, Trusted Shops, etc.) make getting started significantly easier.
Do not underestimate the power of collaboration. Bring the expertise from marketing & IT together in one team. For success, you need: process understanding, technical understanding & solution orientation.
Internal sponsors. Secure support for the project from decision-makers in the company. Resources & visibility.
Bring in external expertise. Especially in the early phase, an experienced IT partner is very helpful. Think about building know-how in your IT department.
Advance AI in the company with concrete projects. Pilot projects with a clear scope make the complex topic of AI tangible. Create acceptance, build understanding.
At the end of the first day of AI Marketing Day, participants took away a wealth of insights and actionable strategies for using AI in their marketing efforts. From content creation and social media listening to environmentally conscious advertising – the event highlighted the countless opportunities AI offers marketers. In a world in which AI is constantly evolving and reshaping industries, it is important to stay informed and adaptable. AI Marketing Day is evidence of SM:ILe Communication's commitment to sharing cutting-edge knowledge and fostering innovation in the digital marketing landscape. Whether you are an experienced marketer or just beginning your journey into AI-powered marketing, the knowledge and tips shared during AI Marketing Day are invaluable to your success. As the event progresses, it becomes clear that the future of marketing is intertwined with the power of artificial intelligence and that those who embrace it are best positioned to thrive in this dynamic landscape.
Do you like reading in English? Then read this article „**Marketing On Tour: Key Insights from AI Marketing Day 1**„ to learn more about the best tips for AI in marketing.
STAY TUNED 🙂 OUR TEAM IS ALREADY PREPARING THE INSIGHTS FROM THE SECOND AI MARKETING DAY!
You can find more engaging topics in our STRG.Magazine.