- SERVICE
- STRG.behave
- DATA
- 1st-party only
- PRIVACY
- GDPR-ready
- MODE
- real-time
Personalisation · 1st-party data · Behavioural economics
Content that meets the user where they are.
STRG.behave analyses your users' behaviour in real time and serves relevant content — powered by 1st-party data, semantic analysis and NLP. Privacy-compliant, no third-party cookies, with measurable impact on engagement and dwell time.
- 0
- Third-party cookies
- Realtime
- Content decisions
- NLP
- + semantic analysis
- 2017
- First behaviour pipeline
STRG.behave is a toolset that analyses user behaviour to identify their current interests while they visit a platform — and serves content semantically, in a privacy-conscious way, in real time.
01Semantic
Create data-driven content based on the real interests of your users — and maximise engagement.
021st party data
Use your own, privacy-compliant data to address your target audience precisely — without relying on third-party cookies.
03Behavioural analysis
Data-driven insights from user behaviour for economically meaningful, targeted decisions.
Use cases
The possible applications are versatile.
The platform leverages neural networks, semantic content analysis, NLP and the principles of behavioural economics to turn visitor data into personalised content recommendations. Content is delivered based on the digital footprint — context-aware, in real time and privacy-compliant.
Dadhichi Shukla, Data Science Team Lead
The digital footprint is used to deliver personalised content based on the principles of behavioural economics.
Case study
Die Furche — Personalised content in practice
For Die Furche we used STRG.behave to deliver editorial content in a personalised way across all touchpoints — without third-party cookies, with measurable impact on engagement and time spent.
Case Study
DAZ - How to find pharmacists in web traffic
For the DAZ (Deutsche Apotheker Zeitung) we have developed a system that allows the actual operators of pharmacies to be identified in the web traffic.
Read more in the magazine
STRG.magazine
Let's talk about personalisation
Turn behavioural data into personalised content — privacy-compliant.
We listen, frame the problem and propose a workable starting point.