Enjoy reading in German? Check out this article „**Marketing On Tour: The Most Important Findings from AI Marketing Day 1**“ to learn the best AI in Marketing tips.
Day 1 Highlights: Navigating the AI Marketing Landscape
The AI Marketing Day (AI Marketing Day), hosted by SM:ILe Communication, brought together DACH experts and thought leaders to explore the exciting opportunities and practical insights that AI offers the marketing industry. In this article, we delve into the tips and tricks shared on the first day of this insightful online event.
The first day of AI Marketing Day covered a wide range of topics related to artificial intelligence and data-driven marketing. Here are some of the standout sessions:1. The Future of Marketing in the Age of AI
Speaker: Alexander Oswald, Managing Partner of FUTURA, Co-Founder of Make Marketing Great Again, President of the Austrian Marketing Community (Austrian Marketing Society)
The opening session set the tone for the event, addressing the impact of AI on marketing. Oswald drew parallels between the industrial revolutions and the current technological advancements, highlighting the transformative potential of AI in reshaping marketing roles and opportunities.
2. The power of AI: insights into practice
The second session of the AI Marketing Day focused on the expertise and practical insights of Jürgen Schmidt, founder and CEO of STRG. Schmidt's presentation, entitled „How Machines Learned to Provide Value“, took participants on a journey through three compelling real-world use cases that demonstrated the remarkable potential of AI in marketing.
1/3 – AI and Personalized Marketing: „Die Furche“ Example
Schmidt's first example was a game-changer in personalized marketing. He analyzed the use case of www.furche.at, an online portal that automatically uses AI and semantic text analysis to create a timeline.
This innovative approach makes it possible to display content relevant to the current article that dates back to 1945. The result? A dynamic user experience that not only keeps readers hooked to the site, but also offers insights into how the discourse has changed over the decades.
2/3– Marketing & Predictive Analytics: The ÖAMTC Story
The mobility service provider ÖAMTC is exploring the possibilities of predictive analytics in marketing at www.oeamtc.at. By collecting and analyzing user data, ÖAMTC aims to understand users' interests and predict which travel offers are most likely to convert.
The implementation resulted in an astonishing quadrupling of travel agency sales within one year. This success story underscores the transformative potential of AI in predicting user behavior and optimizing marketing strategies for maximum impact.
3/3 – AI & Customer Journey: The Case of Lower Austrian Hunting Association
The final case study summed up the concept of the AI-driven customer journey. It showed how the online store of the Lower Austrian Hunting Association store.weidwerk.at uses AI to personalize product recommendations based on user interests.
This personalized approach led to a significant increase in sales, especially for high-priced products. By adapting the customer journey to individual preferences, the association was also able to significantly increase user satisfaction and loyalty.
3. The Use Of Ai In Content Creation.
Speaker: Nicolai Kuban, Co-Founder & Chief Strategy Officer, contentbird GmbH
This session discussed the possibilities of AI for content marketing. Attendees learned how AI can be used to optimize content processes, generate ideas, and produce high-quality content efficiently. Kuban shared practical tips and tricks for rapid content production and emphasized the importance of defining goals and maintaining a human touch in content creation.
GENERIC INPUT = GENERIC OUTPUT
7 Tips For Better Prompting:
PRO TIPS FROM STRG TEAM
4. LinkedIn Content Production with ChatGPT
Speaker: Emily Erker, LinkedIn Top Voice 2022, Coach, Speaker & FreeStyle Host with Viennese Dialect.
Erker shared insights on optimizing content production on LinkedIn using AI tools like ChatGPT. She explained the importance of creating effective prompts, storytelling and using hashtags to increase visibility.
TIPS & TRICKS FOR LINKEDIN POSTS & INCREASING REACH
5. Green Marketing with AI: Reducing CO2 Emissions
Speaker:Thomas Lohr, Managing Director, Spoods GmbH, Berlin
Lohr discussed the urgent need to reduce carbon emissions in online advertising and explained how AI can play an important role in achieving this goal. Attendees gained insights into creating environmentally friendly media plans and reducing the carbon footprint of online campaigns. 6. Social Media Listening with ChatGPT and Microsoft
Speaker: Anika Scholz, Senior Marketing Manager, Digital Marketing, Energieversorgung Offenbach AG
This presentation was a deep dive into the world of social media listening using AI. Scholz showed how companies can use the Microsoft Power Platform to automate data collection, sentiment analysis, and opinion research to gain valuable insights for effective marketing strategies.
Key Learnings on Social Media Listening:
Experiment with it. Securing the competitive edge through testing.
Start with a few data sources. Publicly available data sources with documented APIs (FB, LinkedIn, Trusted Shops, etc.) make it much easier to get started.
Don't underestimate the power of collaboration. Bring marketing & IT expertise together in one team. To succeed you need: process understanding, technical understanding & solution orientation.
In-house sponsors. Secure support for the project from decision makers within the company. Resources & visibility.
Get external expertise. An accomplished IT partner is very helpful, especially in the early stages. Think about building up know-how in your IT department.
Advance AI in the company with concrete projects. Pilot projects with a clear scope make the complex topic of AI tangible. Create acceptance, expand understanding.
At the end of the first day of AI Marketing Day, attendees left with a wealth of insights and actionable strategies for leveraging AI in their marketing efforts. From content creation to social media listening to eco-conscious advertising, the event highlighted the myriad opportunities AI offers marketers. In a world where AI is constantly evolving and reshaping industries, it's important to stay informed and adaptable.
AI Marketing Day is a testament to SM:ILe Communication‘s commitment to providing cutting-edge knowledge and driving innovation in the digital marketing landscape. Whether you are a skilled marketer or just beginning your journey into AI-powered marketing, the knowledge and tips shared during AI Marketing Day will be invaluable to your success. As the event unfolds, it will become clear that the future of marketing is intertwined with the power of artificial intelligence and that those who embrace it are best positioned to thrive in this dynamic landscape.
Enjoy reading in German? Check out this article „**Marketing On Tour: The Key Takeaways from AI Marketing Day 1**“ to learn the best AI in Marketing tips.
STAY TUNED 🙂 OUR TEAM IS WORKING ON THE INSIGHTS OF THE SECOND AI-MARKETING DAY!´
More exciting topics can be found in our STRG.Magazine.