KressPro Technology Case – STRG x Furche show how to elevate the treasures from the archive
In cooperation with STRG, the Viennese weekly newspaper „Die Furche“ is successfully running its „Navigator“, an AI-based digital archive and the latest user experience addition on the portal. The project spurs digital sales and is based on a recommendation process. All according to the motto: “Explore more on this topic in a contextual timeline”. The AI analyses identify contextual similarities and overlaps in articles and enable a thematic experience for readers.
