Reimagining the STRG Office for the New Normal
A conversation with CEO Jürgen Schmidt about the “new normal” and the impact of the pandemic on the workplace, because at STRG “business as usual” means always being agile. STRG decided to move into this fashionable and hip new office space in Vienna’s popular 7th District during the pandemic. Smart move, or do you have […]
Don’t Panic! Just Let Me Explain!
Taking the stage for the first time in two years, STRG’s CEO Jürgen Schmidt gave a keynote address at the 2022 JETZT Summit – an Austrian digital marketing conference for regional professionals.
Hunting for success
Contrary to popular belief, a small niche publisher with only a relative handful of unique visitors can profit from an expensive investment in its digital operations. Go ahead, be “klein aber fein,” because the internet allows your niche to scale. In its work with WEIDWERK, the membership magazine for the NÖ Jagdverband (the Lower Austrian […]
DesignOps: The Mindset, Process and Tools We Use
We talked with STRG’s Art Director, Pavel Guzenko, and Lead Developer, Ralf Traunsteiner, about how STRG practices DesignOps, what software tools enable it, and how Agile processes make it all work as efficiently as possible.
STRG’s Blue-Sky Research
Our product is our expertise It is expert knowledge that springs from intensive research, as well as from human and machine learning. We may refer to STRG.CMS or STRG.BeHave as our “products” and we may call some of our Agile co-workers “Product Owners,” but in reality, STRG produces nothing it can stuff in a shrink-wrapped […]
Web Summit: A catalyst for change
Attending this year’s Web Summit in Lisbon inspired us to imagine what we will be talking to each other about in 14 years. Take a ride with us in Doc Brown’s DeLorean into the future, when we’ll “reminisce” about our contemporary perspectives on technological innovation… When STRG’s co-owners Jürgen Schmidt (CEO) and Michael Dosser (COO) […]
ÖAMTC: From Content to Product
A Transformational Partnership Since 2013, STRG has earned ÖAMTC’s trust by partnering with them to create a strategic concept for their digital transformation, launch an online version of their auto touring print magazine, maximise their topic leadership, streamline their internal knowledge management, and implement several successful digital products and services. Built upon a solid foundation […]
How STRG Became An Agile Service Organisation
Working agile saved our a$$ during the Covid-19 lockdown. Could it save yours? The Digital Revolution has disrupted global business in countless ways. The COVID-19 pandemic has forced companies to adapt even more. Only the most agile businesses are able to profit from technology’s constant flux, to show customers that they are getting their money’s […]
STRG’s Seven Steps for Successful Concept Planning
The Importance of Unified Concept Planning for IT Projects STRG understands the challenges you face as a forward-looking, ambitious change leader in your company. You are looking for an IT partner who understands the technological challenges for the 21st century’s fast-moving marketplaces, data structures, organizational flows and strategic goals. We will support your organization through […]
FLoC :: Third-Party Cookies will soon be a thing of the past
Recently, Google took a big step toward a future free of third-party cookies. Let’s take a deeper dive into the news and look into how developing strong customer relationships using first-party data and tools like STRG.BeHave is more important than ever in a privacy-first world. The online ad industry knows that third-party cookies are on […]
